ADVERTISING

glossary /

ADVERTISING

advertising.

1. The action of drawing the public’s attention to something to promote its sale.

2. The business of producing and circulating advertisements.

comparative advertising. Advertising that specifically compares the advertised brand with another brand of the same product.

competitive advertising. Advertising that contains little information about the advertised product, and that is used only to help a producer maintain a share of the market for that product.

informative advertising. Advertising that gives information about the suitability and quality of a product.

How do Chinese lawyers translate the term ADVERTISING?
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