PREDATORY PRICINGpredatory pricing. Unlawful below-cost pricing intended to eliminate specific competitors and reduce overall competition; pricing below an appropriate measure of cost for the purpose of eliminating competitors in the short run and reducing competition in the long run. See ANTITRUST. [Cases: Monopolies 17(1.7). C.J.S. Monopolies ¡ì¡ì 83¨C85, 87.]
¡°In its most orthodox form, ¡®predatory pricing¡¯ refers to a practice of driving rivals out of business by selling at a price below cost. The predator’s intent ¡ª and the only intent that can make predatory pricing rational, profit-maximizing behavior ¡ª is to charge monopoly prices after rivals have been dispatched or disciplined. Predatory pricing is analyzed under the antitrust laws as illegal monopolization or attempt to monopolize under ¡ì 2 of the Sherman Act, or sometimes as a violation of the Clayton Act ¡ì 2, generally called the Robinson¨CPatman Act.¡± Herbert Hovenkamp, Federal Antitrust Policy 335 (2d ed. 1999).
What is the legal translation of PREDATORY PRICING in Chinese?