fanciful trademarkA trademark consisting of a made-up or coined word; a distinctive trademark or tradename having no independent meaning.
? This type of mark is considered inherently distinctive and thus protected at common law, and is eligible for trademark registration from the time of its first use.
¡ª Also termed fanciful mark; fanciful term; coined trademark; coined mark; coined term. [Cases: Trade Regulation 24. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition ¡ì 47.]