famous trademark

famous trademark

A trademark that not only is distinctive but also has been used and heavily advertised or widely accepted in the channels of trade over a long time, and is so well known that consumers immediately associate it with one specific product or service.

? Only famous marks are protected from dilution. Eight nonexclusive statutory factors are often used in determining whether a particular mark is famous. See 15 USCA ¡ì 1125(c)(1)(A)¨C(H).

¡ª Also termed famous mark. [Cases: Trade Regulation 366. C.J.S. Trade-Marks, Trade-Names, and Unfair Competition ¡ì 79.]


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