BRANDbrand. Trademarks. A name or symbol used by a seller or manufacturer to identify goods or services and to distinguish them from competitors’ goods or services; the term used colloquially in business and industry to refer to a corporate or product name, a business image, or a mark, regardless of whether it may legally qualify as a trademark. ? Branding is an ancient practice, evidenced by individual names and marks found on bricks, pots, etc. In the Middle Ages, guilds granted their members the right to use a guild-identifying symbol as a mark of quality and for legal protection.
¡ª Also termed brand name.
private brand. An identification mark placed on goods made by someone else under license or other arrangement and marketed as one’s own. ? The seller of private-brand goods sponsors those goods in the market, becomes responsible for their quality, and has rights to prevent others from using the same mark.
How do Chinese lawyers translate the term BRAND?