ANTIDISSECTION RULE

glossary /

ANTIDISSECTION RULE

antidissection rule. Trademarks. A rule, applied in comparing potentially conflicting marks, that requires that the marks be compared as a whole or as they are viewed by consumers in the marketplace, not broken down into their component parts. ? The antidissection rule does not preclude an analysis of the dominant and subordinate features of a mark to determine which features make the most significant impression on consumers, but the mark must still be considered in its entirety. See TOUT ENSEMBLE. [Cases: Trade Regulation 346.]
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